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| Criterion |  Facilitation Storytelling |  Growth A/B Testing |  Facilitation Stakeholder Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 45-120 min | 1-4 Wochen | 60–90 min | 1-5 Tage |
Participantsdifferent | 1-6 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Experiment results, Decision log, Learning summary | Stakeholder Map, Engagement Plan, Risk Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | ExperimentsGrowthAnalyticsValidation | StakeholdersAlignmentFacilitationChange | ValidationExperimentsDemandGrowth |