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| Criterion |  Facilitation Storytelling |  Growth A/B Testing |  Facilitation Alignment Mapping |  Facilitation Stakeholder Salience Model |
|---|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 45-120 min | 1-4 Wochen | 1-2 h | 60-90 min |
Participantsdifferent | 1-6 | 1-6 | 4-12 | 3-6 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Experiment results, Decision log, Learning summary | Alignment Map, Open Issues, Decision Questions | Salience Diagram, Strategy per Class |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | ExperimentsGrowthAnalyticsValidation | AlignmentStakeholdersStrategyFacilitation | StakeholdersFacilitationAlignmentGovernance |