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| Criterion |  UX Design Storyboarding |  Product Discovery Assumption Mapping |  Growth A/B Testing |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 30-90 min | 45-60 min | 1-4 Wochen | 4-5 Tage |
Participantsdifferent | 1-8 | 2-8 | 1-6 | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Storyboard, Concept Narrative, Testable Assumptions | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | VisualizationConceptsSequencePrototype | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation | Design sprintPrototypeValidationInnovation |