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Criterion
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Starfish Retrospective
Agile
Starfish Retrospective
Purposedifferent
When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued.
Complexitydifferent
LowLowHighLow
Timedifferent
30-60 min1-5 Tage1-4 Wochen45-90 min
Participantsdifferent
3-12Nutzertraffic1-64-12
Formatdifferent
WorkshopAsyncAsyncWorkshop
Outputdifferent
Start Stop Continue Board, Improvement ActionsInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryStarfish Board, Practice Changes, Experiments
Tagsno overlap
RetrospectiveImprovementTeamReflection
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
RetrospectiveImprovementExperimentsTeam
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