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Criterion
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Starfish Retrospective
Agile
Starfish Retrospective
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowMediumLowMedium
Timedifferent
30-60 min2-4 h45-90 min1-3 h
Participantsdifferent
3-124-104-123-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Start Stop Continue Board, Improvement ActionsJourney Map, Pain-point List, Opportunity BacklogStarfish Board, Practice Changes, ExperimentsCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
RetrospectiveImprovementTeamReflection
JourneyServiceService design
RetrospectiveImprovementExperimentsTeam
JourneyCustomerService designCanvas
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