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Criterion
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h30–60 min per interview30-60 min je Interview1-4 Wochen
Participantsdifferent
2-61 participant per interview5-12 Interviews3-10 Kunden
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Standard Work Sheet, Deviation List, Improved Standard, Training NeedsInterview Notes, Themes, Insight SummaryProblem Evidence, Risk Notes, Customer SegmentsConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
LeanProcessQuality
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsValidation
MVPValidationServiceDiscovery
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