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Criterion
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Purposedifferent
When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h30–60 min per interview1-3 Tage30-120 min
Participantsdifferent
2-61 participant per interviewInternes Team2-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Standard Work Sheet, Deviation List, Improved Standard, Training NeedsInterview Notes, Themes, Insight SummaryPersona Profiles, Needs Summary, Scenario NotesObservation Notes, Improvement Ideas
Tagsno overlap
LeanProcessQuality
QualitativeResearchCustomerDiscovery
ResearchCustomerSynthesis
LeanObservationProcessOperations
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