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Criterion
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h30–60 min per interviewWochen bis Monate je Lernzyklus1-5 Tage
Participantsdifferent
2-61 participant per interview2-8Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Standard Work Sheet, Deviation List, Improved Standard, Training NeedsInterview Notes, Themes, Insight SummaryHypothesis list, MVPs, Learning reports, Pivot or persevere decisionClick Data, Interest Signal, Learning Decision
Tagsno overlap
LeanProcessQuality
QualitativeResearchCustomerDiscovery
LeanStartupValidationMVP
ValidationExperimentsDemandDiscovery
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