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Criterion
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h30–60 min per interviewWochen bis Monate je Lernzyklus1-4 Wochen
Participantsdifferent
2-61 participant per interview2-83-10 Kunden
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Standard Work Sheet, Deviation List, Improved Standard, Training NeedsInterview Notes, Themes, Insight SummaryHypothesis list, MVPs, Learning reports, Pivot or persevere decisionConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
LeanProcessQuality
QualitativeResearchCustomerDiscovery
LeanStartupValidationMVP
MVPValidationServiceDiscovery
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