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Criterion
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Purposedifferent
When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h30–60 min per interview1-4 Wochen30-120 min
Participantsdifferent
2-61 participant per interview3-10 Kunden2-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Standard Work Sheet, Deviation List, Improved Standard, Training NeedsInterview Notes, Themes, Insight SummaryConcierge Learnings, Service Blueprint, MVP RisksObservation Notes, Improvement Ideas
Tagsno overlap
LeanProcessQuality
QualitativeResearchCustomerDiscovery
MVPValidationServiceDiscovery
LeanObservationProcessOperations
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