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Criterion
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h1-3 Tage30–60 min30–60 min per interview
Participantsdifferent
2-6Internes Team4-81 participant per interview
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Standard Work Sheet, Deviation List, Improved Standard, Training NeedsPersona Profiles, Needs Summary, Scenario NotesEmpathy Map, Assumptions List, Research GapsInterview Notes, Themes, Insight Summary
Tagsno overlap
LeanProcessQuality
ResearchCustomerSynthesis
SynthesisQualitativeWorkshop
QualitativeResearchCustomerDiscovery
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