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Criterion
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
60-90 min1-2 Wochen1-5 Tage1-2 h
Participantsdifferent
3-61-6Nutzertraffic4-12
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop
Outputdifferent
Salience Diagram, Strategy per ClassExperiment card, Result summary, Next betInterest Metrics, Conversion Signal, Learning NoteAlignment Map, Open Issues, Decision Questions
Tagsno overlap
StakeholdersFacilitationAlignmentGovernance
MarketingGrowthExperimentsLearning
ValidationExperimentsDemandGrowth
AlignmentStakeholdersStrategyFacilitation
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