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Criterion
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
60–90 min2-4 h2-4 h1-2 h
Participantsdifferent
2-84-103-124-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Stakeholder Map, Engagement Plan, Risk NotesJourney Map, Pain-point List, Opportunity Backlog7S Assessment, Alignment Gaps, Change ActionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
StakeholdersAlignmentFacilitationChange
JourneyServiceService design
OrganizationStrategyAlignmentChange
AlignmentStakeholdersStrategyFacilitation
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