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Criterion
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitydifferent
LowMediumLowMedium
Timedifferent
60–90 min2-4 h45-90 min60-90 min
Participantsdifferent
2-84-103-123-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Stakeholder Map, Engagement Plan, Risk NotesJourney Map, Pain-point List, Opportunity BacklogExpectation Map, Alignment Notes, AgreementsSalience Diagram, Strategy per Class
Tagsno overlap
StakeholdersAlignmentFacilitationChange
JourneyServiceService design
AlignmentStakeholdersTeam
StakeholdersFacilitationAlignmentGovernance
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