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| Criterion |  Facilitation Stakeholder Mapping |  Growth Growth Experiment |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 60–90 min | 1-2 Wochen | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-6 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Stakeholder Map, Engagement Plan, Risk Notes | Experiment card, Result summary, Next bet | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | StakeholdersAlignmentFacilitationChange | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |