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| Criterion |  Facilitation Stakeholder Mapping |  Growth A/B Testing |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 60–90 min | 1-4 Wochen | 20-35 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Stakeholder Map, Engagement Plan, Risk Notes | Experiment results, Decision log, Learning summary | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StakeholdersAlignmentFacilitationChange | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |