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Criterion
The Scrum Team inspects people, interactions, processes, tools, and the Definition of Done, then agrees on a few testable improvements.
Agile
Sprint Retrospective
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review
Purposedifferent
When a sprint is over and friction shouldn't simply be carried forward, it opens the view onto collaboration and patterns. It creates space to see causes and changes together.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement.
Complexitydifferent
LowMediumMediumLow
Timedifferent
Up to 3 hours for a one-month Sprint; shorter Sprints are usually shorter2-4 h1-3 h20-45 min
Participantsdifferent
Scrum Team4-103-103-12
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Improvement actions, Team agreementsJourney Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience OpportunitiesLessons learned, Action items, Event summary
Tagsno overlap
RetrospectiveImprovementLearning
JourneyServiceService design
JourneyCustomerService designCanvas
LearningOperationsImprovement
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