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Criterion
Paper illustration of Spotify Model Mapping with its method-specific working model.
Team Design
Spotify Model Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
90-180 min1-3 h45-90 min1-2 h
Participantsdifferent
5-153-103-124-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Spotify Model Map, Action ListCustomer Journey Canvas, Pain Points, Experience OpportunitiesExpectation Map, Alignment Notes, AgreementsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
TeamOrganizationAlignmentDiagnosis
JourneyCustomerService designCanvas
AlignmentStakeholdersTeam
AlignmentStakeholdersStrategyFacilitation
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