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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview30–60 min per interview60-120 min1-3 Wochen
Participantsdifferent
5-10 Interviews1 participant per interview3-65-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesInterview Notes, Themes, Insight SummaryOpportunity Score Table, Top OutcomesJob Stories, Outcome Statements, Opportunity List
Tagsno overlap
ValidationInterviewsPrototype
QualitativeResearchCustomerDiscovery
PrioritizationDiscoveryOutcomesNeeds
CustomerOutcomesNeeds
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