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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
30-60 min je Interview30–60 min per interview30-60 min je Interview4-5 Tage
Participantsdifferent
5-10 Interviews1 participant per interview5-12 Interviews5-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Solution Feedback, Objection List, Validation NotesInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesPrototype, Test Findings, Decision Rationale
Tagsno overlap
ValidationInterviewsPrototype
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
Design sprintPrototypeValidationInnovation
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