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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
30-60 min je Interview30–60 min per interview1-4 Wochen30-60 min je Interview
Participantsdifferent
5-10 Interviews1 participant per interview3-10 Kunden5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesInterview Notes, Themes, Insight SummaryConcierge Learnings, Service Blueprint, MVP RisksInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
ValidationInterviewsPrototype
QualitativeResearchCustomerDiscovery
MVPValidationServiceDiscovery
DiscoveryInterviewsOpportunityCustomer
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