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| Criterion |  Product Discovery Solution Interview |  UX Research Surveys |  Product Strategy ICE Scoring |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 30-60 min je Interview | 3-14 Tage | 30-60 min | 1-4 Wochen |
Participantsdifferent | 5-10 Interviews | 50+ | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Survey Results, Charts, Segment Insights | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationInterviewsPrototype | QuantitativeResearchValidation | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation |