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| Criterion |  Product Discovery Solution Interview |  Decision Making Option Framing |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 30-60 min je Interview | 45-120 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 5-10 Interviews | 3-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ValidationInterviewsPrototype | OptionsDecision framingStrategyComparison | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |