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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview60-120 min30–60 min per interview30-60 min je Interview
Participantsdifferent
5-10 Interviews3-61 participant per interview5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesOpportunity Score Table, Top OutcomesInterview Notes, Themes, Insight SummaryProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
ValidationInterviewsPrototype
PrioritizationDiscoveryOutcomesNeeds
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsValidation
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