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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview30-60 min je Interview30–60 min per interview30-60 min je Interview
Participantsdifferent
5-10 Interviews5-12 Interviews1 participant per interview5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesInterview Notes, Opportunity Themes, Customer QuotesInterview Notes, Themes, Insight SummaryProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
ValidationInterviewsPrototype
DiscoveryInterviewsOpportunityCustomer
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsValidation
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