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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a participant using a prototype while an observer takes notes beside a highlighted usability issue.
UX Research
Usability Testing
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview30-60 min je Interview1-2 h je Session30-60 min je Interview
Participantsdifferent
5-10 Interviews5-12 InterviewsBased on research question5-12 Interviews
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesInterview Notes, Opportunity Themes, Customer QuotesUsability Issues, Severity List, RecommendationsProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
ValidationInterviewsPrototype
DiscoveryInterviewsOpportunityCustomer
ValidationUXPrototype
DiscoveryInterviewsValidation
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