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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMediumMedium
Timedifferent
30-60 min je Interview1-3 Wochen3-14 Tage30-60 min je Interview
Participantsdifferent
5-10 Interviews5-12 Interviews50+5-12 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesJob Stories, Outcome Statements, Opportunity ListSurvey Results, Charts, Segment InsightsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
ValidationInterviewsPrototype
CustomerOutcomesNeeds
QuantitativeResearchValidation
DiscoveryInterviewsOpportunityCustomer
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