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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Surveys method illustration showing its working structure
UX Research
Surveys
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
30-60 min je Interview1-3 Wochen3-14 Tage4-5 Tage
Participantsdifferent
5-10 Interviews5-12 Interviews50+5-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Solution Feedback, Objection List, Validation NotesJob Stories, Outcome Statements, Opportunity ListSurvey Results, Charts, Segment InsightsPrototype, Test Findings, Decision Rationale
Tagsno overlap
ValidationInterviewsPrototype
CustomerOutcomesNeeds
QuantitativeResearchValidation
Design sprintPrototypeValidationInnovation
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