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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumHighLow
Timedifferent
30-60 min je InterviewWochen bis Monate je Goal1-4 Wochen1-5 Tage
Participantsdifferent
5-10 Interviews3-101-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Solution Feedback, Objection List, Validation NotesGoals, Idea bank, Step-project list, Tasks, Learning reportsExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ValidationInterviewsPrototype
RoadmapOutcomesPlanningExperiments
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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