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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowHighLow
Timedifferent
30-60 min je Interview1-2 h1-4 Wochen30-60 min
Participantsdifferent
5-10 Interviews2-81-61-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesDIBB document, Belief list, Bet list, Learning reportExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success Metric
Tagsno overlap
ValidationInterviewsPrototype
StrategyDecisionAssumptionsHypothesis
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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