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| Criterion |  Product Discovery Solution Interview |  Innovation Design Thinking |  Decision Making Option Framing |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 30-60 min je Interview | 1 Tag bis mehrere Wochen | 45-120 min | 2-4 h |
Participantsdifferent | 5-10 Interviews | 4-10 | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Problem Statement, Prototype, Test Learnings | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | ValidationInterviewsPrototype | InnovationPrototypeResearch | OptionsDecision framingStrategyComparison | StrategyPositioningInnovationValue |