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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumHighHighLow
Timedifferent
30-60 min je InterviewHalber Tag bis mehrere Wochen1-4 Wochen1-5 Tage
Participantsdifferent
5-10 Interviews4-121-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Solution Feedback, Objection List, Validation NotesBalanced Scorecard, Strategic Measures, Initiative MapExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ValidationInterviewsPrototype
StrategyMetricsExecution
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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