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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumHighLowMedium
Timedifferent
30-60 min je Interview1-4 Wochen1-5 Tage1-5 Tage
Participantsdifferent
5-10 Interviews1-6NutzertrafficNutzertraffic
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
Solution Feedback, Objection List, Validation NotesExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tags1 shared
ValidationInterviewsPrototype
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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