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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumHighLowLow
Timedifferent
30-60 min je Interview1-4 Wochen30-60 min1-5 Tage
Participantsdifferent
5-10 Interviews1-62-8Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Solution Feedback, Objection List, Validation NotesExperiment results, Decision log, Learning summaryICE Table, Top Idea ListInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ValidationInterviewsPrototype
ExperimentsGrowthAnalyticsValidation
PrioritizationScoringGrowthDecision
ValidationExperimentsDemandGrowth
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