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| Criterion |  Product Discovery Solution Interview |  Growth A/B Testing |  Growth Growth Experiment |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 30-60 min je Interview | 1-4 Wochen | 1-2 Wochen | 4-5 Tage |
Participantsdifferent | 5-10 Interviews | 1-6 | 1-6 | 5-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Experiment results, Decision log, Learning summary | Experiment card, Result summary, Next bet | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | ValidationInterviewsPrototype | ExperimentsGrowthAnalyticsValidation | MarketingGrowthExperimentsLearning | Design sprintPrototypeValidationInnovation |