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Criterion
Paper illustration for Soft Systems Methodology.
Systems Thinking
Soft Systems Methodology
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
Soft Systems Methodology helps explore unclear or politically charged problems systematically. Instead of forcing a quick answer, the method builds a shared understanding of perspectives and room for action.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
0.5-3 Tage30-60 min je Interview1-2 h Setup, laufend1-5 Tage
Participantsdifferent
5-155-12 Interviews2-6Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Rich Picture, Root Definitions, Conceptual Models, Change AgendaInterview Notes, Opportunity Themes, Customer QuotesOpportunity Solution Tree, Experiment Backlog, Learning LogClick Data, Interest Signal, Learning Decision
Tagsno overlap
Soft systemsComplexitySensemakingSystems thinking
DiscoveryInterviewsOpportunityCustomer
DiscoveryOutcomesExperimentsOpportunity
ValidationExperimentsDemandDiscovery
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