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Criterion
Paper illustration for Soft Systems Methodology.
Systems Thinking
Soft Systems Methodology
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Soft Systems Methodology helps explore unclear or politically charged problems systematically. Instead of forcing a quick answer, the method builds a shared understanding of perspectives and room for action.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
HighMediumLowHigh
Timedifferent
0.5-3 Tage45-60 min1-5 Tage1-4 Wochen
Participantsdifferent
5-152-8Nutzertraffic1-6
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Rich Picture, Root Definitions, Conceptual Models, Change AgendaAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
Soft systemsComplexitySensemakingSystems thinking
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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