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| Criterion |  Product Discovery Smoke Test |  Business Strategy Value Chain Analysis |  Product Discovery Test Card |  Business Strategy Business Model Stress Test |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. |
Complexitydifferent | Low | High | Low | High |
Timedifferent | 1-5 Tage | Half day | 20-35 min | Half day |
Participantsdifferent | Nutzertraffic | 3-8 | 1-5 | 3-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Value Chain Map, Lever List | Test Card with a pre-set threshold | Stress Test Report, Action Plan per Scenario |
Tagsno overlap | ValidationExperimentsDemandGrowth | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryHypothesis | StrategyBusiness modelRiskDiagnosis |