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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowLowMediumLow
Timedifferent
1-5 Tage20-35 min1-5 Tage25-40 min
Participantsdifferent
Nutzertraffic1-5Nutzertraffic1-5
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteTest Card with a pre-set thresholdClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tags2 shared
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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