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| Criterion |  Product Discovery Smoke Test |  Business Strategy Strategy Execution Loop |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Strategy Execution Loop helps avoid treating strategy as a one-off document. It makes visible how strategic decisions are turned into objectives, initiatives, operational work, measurement, and learning. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 1-5 Tage | Initial 3-6 h, then monthly or quarterly reviews | 20-35 min | 1-5 Tage |
Participantsdifferent | Nutzertraffic | 5-12 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Execution Loop, Review Cadence, Strategic Learning Log | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ValidationExperimentsDemandGrowth | ExecutionCadenceLearningGovernance | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |