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| Criterion |  Product Discovery Smoke Test |  Facilitation Stakeholder Mapping |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 1-5 Tage | 60–90 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Stakeholder Map, Engagement Plan, Risk Notes | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationExperimentsDemandGrowth | StakeholdersAlignmentFacilitationChange | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |