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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumHighMedium
Timedifferent
1-5 Tage60-90 min1-4 Wochen1-5 Tage
Participantsdifferent
Nutzertraffic2-101-6Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteRICE Scores, Ranked List, Assumption LogExperiment results, Decision log, Learning summaryClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
PrioritizationScoringRoadmapTradeoffs
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandDiscovery
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