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| Criterion |  Product Discovery Smoke Test |  Delivery RAID Log |  Decision Making Assumption Surfacing |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 1-5 Tage | 30 min Setup, dann laufend | 45-90 min | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 1-3 maintaining, briefing for everyone | 2-8 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | RAID Log, Status Report Source | Assumption List, Critical Assumptions, Learning Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationExperimentsDemandGrowth | RiskTrackingStakeholdersGovernance | AssumptionsRiskDecisionDiscovery | ExperimentsGrowthAnalyticsValidation |