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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.
Complexitydifferent
LowLowLowMedium
Timedifferent
1-5 TageStunden bis wenige Tage20-35 min60-90 min
Participantsdifferent
Nutzertraffic1-41-53-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NotePretotyping sketch, Test setup, Conversion data, Go or no-go decisionTest Card with a pre-set thresholdPrioritization Canvas, Hypothesis Backlog
Tagsno overlap
ValidationExperimentsDemandGrowth
ValidationDemandMVP
ExperimentsValidationDiscoveryHypothesis
ExperimentsPrioritizationDiscoveryHypothesis
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