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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowLowMediumMedium
Timedifferent
1-5 TageStunden bis wenige Tage1-5 Tage45-75 min
Participantsdifferent
Nutzertraffic1-4Nutzertraffic2-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NotePretotyping sketch, Test setup, Conversion data, Go or no-go decisionClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tags1 shared
ValidationExperimentsDemandGrowth
ValidationDemandMVP
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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