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| Criterion |  Product Discovery Smoke Test |  Business Strategy McKinsey 7S |  Facilitation Alignment Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 1-5 Tage | 2-4 h | 1-2 h | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 3-12 | 4-12 | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | 7S Assessment, Alignment Gaps, Change Actions | Alignment Map, Open Issues, Decision Questions | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationExperimentsDemandGrowth | OrganizationStrategyAlignmentChange | AlignmentStakeholdersStrategyFacilitation | ExperimentsGrowthAnalyticsValidation |