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| Criterion |  Product Discovery Smoke Test |  Product Discovery Learning Card |  Product Discovery MVP Test Matrix |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 1-5 Tage | 25-40 min | 45-75 min | 1-2 Wochen |
Participantsdifferent | Nutzertraffic | 1-5 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Learning Card with evidence and next action | Test Matrix, Test Plan | Experiment card, Result summary, Next bet |
Tags1 shared | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryLearning | ExperimentsValidationDiscoveryOptions | MarketingGrowthExperimentsLearning |