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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Ideal Days.
Agile
Ideal Days
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When effort needs to be thought of as real working time, it offers a simple common denominator for comparison. It sorts work by value, risk, and delivery ability. The result is captured as Ideal Day Estimates, Assumption Notes, and Capacity Caveats.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowLowHighMedium
Timedifferent
1-5 Tage15-60 min1-4 Wochen45-60 min
Participantsdifferent
Nutzertraffic2-91-62-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteIdeal Day Estimates, Assumption Notes, Capacity CaveatsExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationExperimentsDemandGrowth
EstimationEffortAgile
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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