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| Criterion | ![]() Product Discovery Smoke Test | ![]() Product Strategy ICE Scoring | ![]() Product Discovery Test Card | ![]() Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 1-5 Tage | 30-60 min | 20-35 min | 60-90 min |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | ICE Table, Top Idea List | Test Card with a pre-set threshold | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | ValidationExperimentsDemandGrowth | PrioritizationScoringGrowthDecision | ExperimentsValidationDiscoveryHypothesis | ExperimentsPrioritizationDiscoveryHypothesis |



