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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowLowMedium
Timedifferent
1-5 Tage30-60 min30-60 min1-5 Tage
Participantsdifferent
Nutzertraffic2-83-10Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteICE Table, Top Idea ListRisk Matrix, Top Risk ListClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
PrioritizationScoringGrowthDecision
RiskDecisionPrioritizationAssessment
ValidationExperimentsDemandDiscovery
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